![]() ![]() Make sure journalists covering the beat are informed, have a website and social media presence to push information and identify other touch points to utilize. Proactivity is necessary across all channels where conversations in the community are happening. If you don’t, the door is open for detractors and the ill-informed to steal your thunder or create turbulence that will compete against accurate information. Seize the opportunity to control messages that will make a first impression. Since you know the community is going to question the information you’re trying to convey, be proactive in explaining what’s in it for them. The community is going to ask themselves, “so what?” to any new information thrown at them, and your outreach should always answer that question. Once you know what the community finds important, you’ll be able to communicate how your project aligns with those values. ![]() ![]() What this really means is to know what unifies the community and what’s important to them so you can effectively tailor your outreach. Rule #1 of good communication: Know your audience. A good understanding of the target audience It’s easier said than done, but to ease the process, here are five crucial elements to developing an effective and efficient community outreach plan.ġ. Instead, organizations must develop a strategy that leverages the right content, across the right channels, at the right time. In short, the people you’re trying to communicate with don’t know about your project and don’t care.Ĭlearly, the main goal of community outreach is to make the target audience care, but the “how” is where some organizations miss the mark.Īs with all sound communication plans, there is no silver bullet to achieve program objectives. Hoping to become informed about something they aren’t aware of.Proactively looking to change their behavior.Community members going about their daily lives typically aren’t: If there’s no perceived problem, there’s no need to seek a solution. People seek products or services to solve immediate pain points. Community outreach is a unique discipline within public relations.įor public agencies trying to change consumption behavior, developers wanting to inform a neighborhood of a change or non-profits hoping to gain support, the challenge is to influence the community as an outsider.Īlong with posing additional communication challenges, the major difficulty for community outreach-and its differentiator from other forms of public relations-is that your target audience is typically not interested in what you’re trying to say. ![]()
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